While young drivers often inherit the older family car and have less influence on the style, color or model of the car they drive, the same cannot be said of the original buyer. According to a study by the former DuPont Company, now Axalta, the color preference of a car can tell a lot about the buyer. Axalta Coating Systems is a global car coating business located in car manufacturing city Detroit so they know a lot about color preferences for cars of all types.
The Axalta Automotive Color Popularity Report for 2013 suggested that the type of car chosen by a driver such as a sporty car or a luxury sedan would likely be colored differently. Sporty cars are more often colorful and meant to stand out such as bright yellow or red while expensive sedans are usually looking to be less flashy and more conservative in popular white or black tones.
White cars are often popular choices for people where the weather is hot. So color could also divulge where the driver lives as much as their personality type. White is also seen as a youthful and contemporary color that is seen as a fresh brand color. Black is seen as a luxury color that evokes a flare of sophistication. It is a classic color that is considered a popular color by conservative drivers.
Silver is another popular car color and is considered a neutral and modern color that is often chosen by ambitious personalities. Red is a popular color and with men is seen as powerful while women view the color as fun. It is definitely a color that is calling for the attention from others. Blue comes in a wide variety of tones and depending on the particular blue chosen can indicate security and serenity or a bold confidence.
Brown and tans are popular with those that are reserved while yellow is a popular choice for outgoing young drivers. Green comes in darker hues to light and can indicate conservative choices or a tendency toward environmentalism.
Of course most often there is more to the choice of the car than just the color but there is some truth to choice of color being indicative as to the driver’s current mood, confidence, place of residence and age. The same can be said of fashion choices, color choice of smartphone and backpacks. It is likely more important in this day and age whether the car gets good fuel mileage and has a reputation for safety and longevity on the road than whether it comes in bright red or subdued gray.